Zush, the West London maestro, closed out 2023 with an explosive release, "Playing For Keeps." Following the triumph of "We Got The Sauce," this track is a pulsating declaration of Zush's musical philosophy for the upcoming year—an energy-packed storm set to dominate the scene. As the beats throb with anticipation, Zush, armed with a dynamic flow, razor-sharp lyricism, and an avant-garde selection of beats, is gearing up for a sonic takeover in 2024.
"Playing For Keeps" is a testament to Zush's multifaceted musical journey, rooted in his secondary school days when he joined a rap group initiated by friends. From beat creation and DJing, he seamlessly transitioned into writing and rapping. The echoes of his passion resound in every beat, amplified by the international drumming adventures with a steel band. Influenced by hip-hop legends like Nas, Busta Rhymes, Missy Elliot, and Pharell, alongside the rhythmic sounds of his uncle's DJing during his formative years, Zush injects a distinctly Caribbean flair into the chorus of "Playing For Keeps."
Beyond being a challenge, "Playing For Keeps" emerged as a musical experiment, pushing Zush to embrace a new flow and delivery cadence. Passing this artistic test with flying colors, the track becomes a vessel for the raw and personal energy currently pulsating through Zush's artistic veins—playing for keeps, as the title suggests.
Venturing deeper into the song, the beats become the lifeblood of the track, propelling the listener into a realm where rhythm is king. Zush's lyrical prowess, showcased in the verses, weaves a narrative as intricate as it is compelling. The chorus is a sonic bridge with its Caribbean infusion, connecting Zush's musical influences with his unique stylings.
As the beats fade, the echoes of "Playing For Keeps" linger—an irresistible invitation into Zush's musical realm. This is a preview of a year ahead marked by groundbreaking sounds, vibrant lyricism, and the unmistakable energy that Zush injects into every musical endeavor.