The Natural Products Expo West 2025 was buzzing with excitement as actress Vanessa Hudgens and health entrepreneur Oliver Trevena unveiled the new ombré can design for their Caliwater cactus water brand.
The largest food and beverage trade show of the year, held at the Anaheim Convention Center from March 5-7, was the perfect setting to showcase Caliwater’s latest innovations, including its Caliwater Kids pouches and updated flavors: Peach Mango, Watermelon, Ginger & Lime, Wild Prickly Pear, and Pineapple.
Hundreds of attendees gathered at the Caliwater booth in the North Hall, eager to sample the super-hydrating, antioxidant-rich cactus water. The presence of Dixie D’Amelio, there for her own Be Happy Snacks brand, as well as numerous influencers, Top Chef contestants, and other industry leaders, highlighted the growing buzz around Caliwater’s functional beverage offerings.
Demi Lovato Joins the Caliwater Family
The brand’s presence at Expo West coincided with the exciting announcement that GRAMMY-nominated global superstar Demi Lovato has officially joined Caliwater as a Brand Partner, Investor, and Ambassador. As a longtime advocate for health and wellness, Lovato brings a deep passion for mindful hydration and better-for-you beverage choices.
“We’re thrilled to have Demi Lovato join the Caliwater family,” said co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing Caliwater or finding joy in a healthy lifestyle.”
Demi’s addition to the Caliwater team aligns with the growing global demand for plant-based hydration beverages, an industry projected to reach $13.9 billion by 2028. With 75% of American adults and over 50% of children facing chronic dehydration, Caliwater’s prickly pear-powered hydration offers a delicious, low-sugar alternative to coconut water that supports digestion, immunity, and skin health.
A Star-Studded Expo & the Goodles Prom Party
In addition to their highly anticipated booth at Expo West, Vanessa and Oliver co-hosted the Goodles Prom, a lavish, prom-themed event at the House of Blues Anaheim on March 6. The event featured a Caliwater Oasis Bar, where guests indulged in signature Caliwater flavors, staying refreshed while dancing and celebrating the innovative food and beverage brands at Expo West.
The Caliwater booth itself became a hotspot, drawing an enthusiastic crowd of industry leaders, aspiring influencers, and celebrity guests. As thousands of samples were handed out, showgoers got to experience firsthand why Caliwater has solidified itself as the leading functional cactus water beverage on the market.
A Mission Beyond Hydration
Caliwater is more than just a beverage—it’s a movement towards wellness, sustainability, and innovation. Sourced from prickly pear cactus in the Sonoran Desert, Caliwater is packed with five naturally occurring electrolytes, antioxidants, vitamins, and minerals. The brand’s commitment to sustainability is further emphasized through its partnership with American Forests, which helps to support reforestation efforts across the U.S.
In addition to Demi Lovato, other investors in Caliwater include Gerard Butler, Glen Powell, Brooke Burke, Cody Bellinger, Ryan Tedder, Nikki Reed, Frank Grillo, Aaron Rodgers, and Roselyn Sanchez. This proves that Caliwater is the go-to hydration choice for celebrities, athletes, and wellness enthusiasts alike.
For more information, visit www.drinkcaliwater.com and follow Caliwater on social media.