SoundCloud has long been a cornerstone for emerging artists, offering a platform that fosters direct connections between musicians and their audiences. Notably, artists like Billie Eilish, Post Malone, and Lil Nas X have utilized SoundCloud to launch their careers and engage with fans in innovative ways.
In 2024, SoundCloud achieved profitability, a milestone attributed to strategic initiatives under CEO Eliah Seton, who joined the company in 2021. Seton's vision emphasized empowering artists through features that facilitate music promotion and fan engagement, creating new revenue streams. Programs like "Ascending" spotlight artists gaining organic traction, while AI-driven personalized playlists enhance music discovery for listeners.
The platform's unique community of "crate diggers" and "tastemakers" distinguishes it from competitors. These users are instrumental in identifying and supporting artists before they achieve mainstream success. For instance, a select group of Billie Eilish's early supporters received exclusive access during a SoundCloud event celebrating her third album, "Hit Me Hard and Soft."
Artists continue to leverage SoundCloud for exclusive releases, recognizing its value in reaching dedicated fanbases. Lil Nas X, for example, independently released three exclusive tracks on the platform, engaging directly with his core audience.
SoundCloud's commitment to artist empowerment and fan engagement solidifies its role as a vital space for music discovery and community building.