If you’re not already tuned into Phayze-Won, it’s time to stop pretending you have taste in music.
The rapper, songwriter, and all-around hip-hop dynamo just dropped his latest 12-track project, I AM KING, and it's clear he didn’t come to play. Leading the charge is the head-turning single "Social Dilemma," complete with a fresh, highly-anticipated music video that’s already racking up views faster than your favorite TikTok trend.
From writing his first rhyme at eleven to linking up with Raw Dog Entertainment under the watchful eye of CEO Jordan Detlor, Phayze-Won is carving out his own lane and proving that he’s not just here for a good time—he’s here for a long time.
Phayze-Won’s latest single, "Social Dilemma," paired with a raw, unfiltered music video that puts you right in Phayze-Won's world.
Starting with a close-up of Phayze-Won, the video feels like an exclusive invite to his home as he casually talks about his Jeep, his bling, his girl, and his life.
As the beat drops, the track pulls you in with slick production that hits in all the right spots, balancing raw lyricism with an irresistible groove.
Lines like “Treating women like burgers, how we in and out of them” and “It’s a social dilemma, all for the gram, smoke, and mirrors” capture the duality Phayze-Won navigates in his music—a critique of the superficiality around him while acknowledging the pull of the lifestyle.
"Social Dilemma" confronts the pressures of social media and the often hollow chase for validation in a world filled with smoke and mirrors.
Signed to Raw Dog Entertainment and now part of their #Madness movement, Phayze-Won is clearly here to make waves, bringing his unique, gritty style to an ever-loyal underground fanbase.
With a nine-minute video that’s as much a storytelling experience as it is a music release, Phayze-Won cements himself as an artist willing to step outside the box, unafraid to get real, and eager to show his truth.
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