In a world flooded with cookie-cutter tracks, Jerard Rice’s “C’est La Vie” is a raw, unfiltered gem—a musical therapy session that hits as hard as it heals.
Part of his project Love Shouldn’t Cost A Thing, the track blends Rice’s signature fusion of hip-hop, pop, and world rhythms into a reflective anthem about shedding the weight of experiences that no longer serve us.
Rice—an independent music sensation with chart-topping hits like “Juice” and “No Brady”—isn’t just here to entertain; he’s here to connect. In “C’est La Vie,” Rice offers a brutally honest peek into his life’s battles, from depression and autism to the ongoing journey of self-discovery. The line, “I got problems she can’t see,” cuts deep, serving as a reminder that everyone carries unseen struggles.
The genius of this track lies in its duality. It’s as much a celebration of growth as it is an acknowledgment of hardship. “I don fell a couple times, but I cannot fall for you,” Rice raps, turning personal missteps into a mantra for resilience. It’s the kind of line you tattoo on your soul—an affirmation that life’s obstacles aren’t roadblocks but stepping stones.
Sonically, “C’est La Vie” is as immersive as its message. The production is a slick blend of Rice’s signature vibrant beats and introspective undertones, creating a soundscape that mirrors the emotional highs and lows of life. It’s a vibe that gets your head nodding and your mind wandering—an irresistible combo.
Rice’s story as an independent artist adds an extra layer of authenticity. He’s not just another rapper with a catchy hook; he’s a global force who’s built his career from the ground up, smashing iTunes charts and earning Billboard nods along the way. His journey is proof that success doesn’t require shortcuts—it requires grit, innovation, and a willingness to be unapologetically real.
“C’est La Vie” isn’t just a track—it’s a testament to the human spirit. Whether you’re navigating heartbreak, personal struggles, or simply trying to make sense of this wild ride called life, Rice’s music offers a soundtrack for your journey. As Rice himself puts it, “Life is going to happen…we can’t allow the obstacles in front of us to define or stop goals we were meant to achieve.”
Here’s to Jerard Rice—an artist who doesn’t just make music but moves mountains. With “C’est La Vie,” he’s not just taking the global stage by storm; he’s inviting us all to dance in the rain.
Your music often reflects deeply personal experiences. In “C’est La Vie,” you tackle themes of letting go and self-discovery. How did these themes shape the overall creative process for this track and the Love Shouldn’t Cost A Thing project as a whole?
I’d say less about self-discovery and more about self-love, but honestly, yeah, life in general and my experience have shaped every song I’ve created and the overall project. I’ve dealt with feeling abandoned or feeling like I can’t trust those who are closest to me. Although just being a feeling, it’s a part of the music and my perspective on life.
The line “I got problems she can’t see” is powerful and deeply resonant. How do you hope sharing your personal struggles with depression and autism will impact listeners who might be going through similar challenges?
I hope it gives people the courage that if I can, they can too. Perseverance and consistency are how I became better and overcame my challenges. I didn’t think about it that deep when I said that line. The line I got problems she can’t see is just based on my experience of dealing with relationships where I wasn’t only focused on my happiness but also the happiness of my partner.
As an independent artist who’s conquered iTunes charts and earned a spot on Billboard, how have your personal obstacles shaped your journey in the music industry, and what lessons have you taken from those experiences?
My personal obstacles made my journey long but very rewarding in just ways I can’t explain. Just the people and the places I’ve been, and with money or without, it’s always been an experience where not only am I discovering more about the world and the industry but also discovering more about myself.
Overall, I’d say I’ve learned a lot but some of the most important lessons that I deal with daily are: nothing is free in life. Even if we are talking about something that is financially “free,” it could still cost you in many other ways that can be more costly.
Take everything personal; often times I used to think losing that opportunity, getting shorted on a paycheck or even going into a venue and being inconvenienced by a Dj who lost your music or mixed up your playlist all were common mistakes. No, take it personally because you have to hold everyone around you to the same standard you hold yourself to. Be humble and understanding, but take it personally and correct people instead of letting them slide.
Don’t expect love when you can’t show people how much you love not only your craft but where you started from embrace it. People want to know the story more than the music, so you have to embrace that part of the journey.
“C’est La Vie” carries a strong message about learning from life’s lessons and mastering them. Can you share an example of a lesson you’ve mastered through your music and how it has influenced your growth as an artist?
I’m constantly learning something new, but my best lessons are persistence and perseverance. You need that in life to get to where you wanna be in any art craft or skill position.
Your live performances are known for their energy and passion. How do you translate the deeply introspective themes of a track like “C’est La Vie” into an experience that connects with an audience in a live setting?
I just enjoy myself and have fun, but I make people a part of the “show,” whether through crowd interaction or slowing people to repeat my lyrics in the mic. It’s just a part of having fun for me.